We believe there is a difference between marketing to Hispanics, which is strategic, and Hispanic marketing, which is largely tactical. This significant and rapidly growing segment of the U.S. marketplace is an area of active interest for us, and our Market penetration practice helps companies effectively sell to corporations' versus merely coincidentally benefit from-this segment.

Unlike most Hispanic marketing efforts that make use of stereotypical cultural cues or are almost exclusively Spanish language media-centric, our Market penetration practice is based on the same rigorous, fact-based approach we use for the general market.

Our approach includes strategy, developing value propositions, branding opportunities, strategic alliances, and growth plans, as well as guidance on implementing strategy. Moreover, our personal mission is to get Hispanic Companies to buy from each other to simulate further cultural growth.

We also work with fortune 100 Corporations wishing to achieve a specific Objective with the Hispanic business community in Texas. ACMG utilizes strategic alliances with local Texas Hispanic Chambers and other Hispanic based organizations.